“I can’t find shirts with patterns I like and cuts that fit well in Portugal. They’re either overpriced or low-quality fast fashion. I end up buying them all from foreign brands.” — Manel, 2021

That thought led to the creation of FOCUS Surfwear — a Portuguese slow fashion brand inspired by the balance between city life and a love for surf and the ocean.

We set out to prove that shirts can have quality fabrics, original cuts, unique patterns, and thoughtful details — all at fair and accessible prices.